Krista Goodrich started her career as a mutual fund representative and climbed the corporate ladder to become a National Account Manager at a Mutual Fund Company. In this role she was in charge of educating brokers about various financial investments available in the market as well as working with the National Wirehouse Firms (Merrill Lynch, Smith Barney, Morgan Stanley, PaineWebber, etc) to help build funds on their platforms. Additionally, she has an extensive background in 529 plans (as her firm launched the first 529 plan in the state of Texas) and retirement plans, specifically 401k plans. Krista has been an advisor for portions of the NBA (National Basketball Association) Players Association 401k plan and trained NBA players on how to effectively manage their money. She was also the advisor for the Spanx 401k plan and Sara Blakeley’s Endowment funds.

After leaving Corporate America, due to a variety of family situations, Krista became a serial entrepreneur, a role she is still in and loves every minute. Krista has owned numerous companies including a trucking company, trash hauling company, package & supply company and thrift store. She is the Founder of the Masterpiece Mixers franchise which franchised 18 locations on the Eastern Seaboard and still owns two locations in Georgia. She currently owns The Pallet Pub Daytona, Hopcycles, E-Cycle Daytona, Goodrich International Properties, The Boss Lady Investor™ Book/Online Courses, is a motivational speaker and real estate agent. Krista actively invests in real estate and loves helping others do the same. Krista leveled up her wealth by investing in Airbnbs and eventually long-term rentals and currently owns 14 residential properties and one commercial property.

She hosts a Podcast, “The Boss Lady Investor™ Podcast,” which focuses on highlighting women that are entrepreneurs, financially savvy and basically badasses.

In her free time, Krista is actively involved in the community as a Board Member of The Daytona Leisure and Recreation Board, The Chase Academy School for Autism and recently joined the Sons of the Beach Board in an effort to bring more positive events to our beach (and less bitching). She also enjoys her time as a Boss Lady member and member of other local organizations such as VYPG, YPGO, WINE and Chasers Exchange. She loves traveling, writing, investing, wakeboarding, boating, surfing, learning foreign languages, running, lifting weights, dancing, diving and hanging out with her three dogs, two exchange students and smoking hot (plus super sweet) husband.